Growth pipeline ยท live
The Iris growth pipeline
Iris is a solo app competing against period trackers with marketing teams. So its marketing is also software: a pipeline that designs, checks, and publishes the app's content every day without me.
- Publishes
- Instagram Reels, Stories, and carousels, Pinterest pins, on daily slots
- Creates
- Infographic posters on women's-health topics, generated by an image model that owns all the typography
- Gate
- Every poster passes a written creative contract before it can ship
- Store listing
- App Store screenshots and metadata localized to eleven languages, produced by a second pipeline
The creative contract
The interesting part is not generating images; it is refusing bad ones. Every poster is checked against a written contract: at most 95 words, four to six information modules, all content inside mobile-safe geometry, reviewed at phone size before approval. A diversity ledger tracks topic, layout family, palette, and cast across everything published, so no two posts repeat a look. Posters that pass wait in a reviewed queue; publishing itself is unattended.
Distribution
Approved posters ship as seven-second static Reels (audio picked at publish time), the first slide goes out as a Story with App Store stickers, and the same artwork is repackaged as Pinterest pins on a women's-health board. Receipt ledgers make every step idempotent: a crashed run resumes, and nothing posts twice.
Reception
The channel started from nothing and is running at about 100K views a month, every post published unattended. Instagram and Pinterest both carry App Store links, so that reach is the top of the funnel for the app and it costs nothing to run. The idea was to automate not just the development but the distribution too, and the same machinery drives The Footnote at 500K monthly views.